eCommerce in the health care world

The Pew Research Internet Project found that 58 percent of Americans spent time online researching product and services on interest before purchasing. Nowadays, people can purchase just about anything online, including products and services for health and wellness.

The Advisory Board Company recently wrote about the potential for online doctor visits for minor conditions such as cold, flu, allergies and acne. Most providers are hesitant to offer online visits; however, doing so could provide your practice with more reach to potential patients.

Online visits may not be the best option for every provider interested in reaching more clients. One way to connect with the new, internet-savvy patient is by offering custom eCommerce options.

Providing eCommerce is a way to show current and potential patients specialty services you offer. You can post offers in one convenient spot on your Angie’s List profile for members to see. Consider the benefits:

  • No upfront costs to post offers
  • Your services are not deeply discounted
  • Dedicated team to assist making offers competitive
  • Set up multiple offers

Contact for more information or if you are interested in setting up eCommerce offers on your profile.