According to the 2013 Nielsen’s Global Survey of Trust in Advertising, online consumer reviews were considered to be the third most trusted source of information, behind personal recommendations and branded websites.
That’s not so much the case when it comes to Angie’s List consumers and their reviews. In an Angie’s List Consumer Survey, 82 percent of member participants considered the most important information when evaluating service providers was their consumer reviews, followed by family and friend referrals.
When it comes to feedback, more is better, and your Business Center account has the resources to help. Here are a few best practices to keep in mind for collecting consumer reviews.
Remember, you have access to these great review tools and more anytime through your Business Center account. Log in and start collecting consumer reviews today.